CLIENT: Athletic Club CATEGORY: CAMPAIGNS, ONLINE, PRINT, SHOOTING
Etxekoak, oparirik onenak literally means The best gifts, the ones home, eventually translated to spanish as The best gift, being part of this family, and it is the main concept for Athletic Club’s Christmas campaign
The first phase consisted on the reselease of a teaser, followed by the main spot, in which we look on the Christmas celebration of this big red and white family. We can see former players, young promises and fans sharing gifts and toasting along with current players. Our goal was to recreate a place and a situation in which the spectators could easly identify themselves, and even - why not? - imagine themselves as a part of it.
Later, other shorter pieces were launched through the Club’s own media, strenghtening the communication’s most commercial aspects.