San Mames VIP Area
CLIENT: Athletic Club CATEGORY: BRANDING
San Mames VIP Area has a 6.000 m2 space distributed all over the central ring the San Mames Stadium. This modern space is conceived to enjoy all the experience of an Athletic Club game with maximum quality services; featuring the gastronomy created by a 9 Michelin Star team.
Both Name and branding for the installation were developed in a close collaboration with the Club, searching the integration of the result into the institution brand architecture, where also is the San Mames Stadium brand.
The resulting brand exude the privileged positioning and express itself in several displays; both digital and printed, and, of course, on the ambient of the area.