Conserving the natural
CLIENT: Conservas Pedro Luis CATEGORY: BRANDING, PACKAGING
Pedro Luis is a family business founded in 1988, focused on the preservation and distribution of quality vegetables. Today, they preserve the spirit and commitment of their beginnings with the aim of offering products based on an exhaustive control of crops and production, all under the seal of craftsmanship.
The relaunch of the brand is based on highlighting the tradition and quality of its preserves, positioning itself as an exceptional option on the market. The name Pedro Luis, as well as being a tribute to the founders, reflects the dedication and commitment that characterise this family business.
Renewing the brand identity
At every step of this redesign process, a firm commitment to simplicity and authenticity has been maintained, core values that reflect the very essence of Conservas Pedro Luis. Just as the company strives to produce preserves that emphasise the natural and simple, the renewal of the brand identity has followed the same philosophy.
The new logo has a renewed typography that not only brings freshness and modernity, but has also been strategically designed to stand out on the shelves, while maintaining the simplicity of the traditional and artisanal.
This subtle but revealing change seeks not only to improve the legibility of the brand name, but also to project a more contemporary image in line with current market trends.
The packaging
The products needed a change in their presentation that would help to convey in a first visual impact the combination of tradition and innovation. Our aim was to raise the brand to the level of the quality of its product, focusing on the character of its ingredients. In this way, we opted for a transparent label that would allow the product to be seen, using a simple graphic line without excesses, where the ornamentation would not divert attention from what is really important, the product.
Every detail, from contemporary typography to other graphic elements, has been precisely incorporated into each presentation of Conservas Pedro Luis, creating a unified and distinctive brand experience for consumers. The whole results in a packaging that conveys naturalness, quality and know-how, while maintaining the essence of Pedro Luis.
The claim
The creation of a new claim proved to be an essential piece to complement Pedro Luis revamped brand image. "Preserving the natural", becomes a powerful reminder of the company´s philosophy, which seeks to connect with a consumer who values authenticity and seeks truly natural culinary experiences.
It not only encapsulates the essence of the brand, but also emphasises Pedro Luis dedication to preserving the genuine and authentic in each of its preserves. "Preserving the natural" reflects the company´s ongoing commitment to unadulterated quality, highlighting the importance of maintaining the freshness and purity of the ingredients in each product.
These transformative changes have been implemented gradually across all canned food varieties. This holistic approach ensures visual consistency across the product range, consolidating the renewed brand identity on each label.
