A Value for the future
CLIENT: Lantegi Batuak CATEGORY: BRANDING, CAMPAIGNS, DIGITAL, MOTION, ONLINE
"Integrated Social Value, A Value for the future" is the concept under which we have created a campaign to publicize the results of a tool developed by Lantegi Batuak capable of monetizing, for the first time, the social value of companies, beyond their accounting or traditional values.
A MESSAGE FOR THE SOCIETY
The work developed by Lantegi Batuak in the last 10 years has contributed in more than 1.5 billion euros to the territory of Bizkaia. A figure that must be transferred and known by our society.
To present the data of these last 10 years of work and to explain society what Integrated Social Value is , we have relied on a simple and visually attractive language that we have subsequently adapted to the different campaign media: several pieces in motion graphics, an informative leaflet, a home page, different press insertions or a traveling exhibition, among others.
The results of the analysis conclude that the integrated social value of Lantegi Batuak in Bizkaia amounted to 207 million euros in 2018. For the Presentation Act, we had the participation and debate of people with disabilities of the organization, family members, companies and institutions, in an awareness-raising action aimed at explaining what social accounting is and in what way the activity of Lantegi Batuak has a "positive impact" on society.
A VALUE FOR THE SOCIETY
The integrated social value of Lantegi Batuak in 2018 rose to 207 million euros and, for every public euro invested in the organization, a return of 13 euros was generated, according to a social accounting analysis developed together with the UPV / EHU and the University of Deusto.