A Value for the Future
CLIENT: Lantegi Batuak CATEGORY: BRANDING, CAMPAIGNS, DIGITAL, MOTION, ONLINE
"Integrated Social Value, a Value for the Future" is the concept under which we have created a campaign to publicize the results of a tool developed by Lantegi Batuak capable of monetizing, for the first time, the social value of companies, beyond their accounting or traditional values.
Lantegi Batuak sought to transfer to society the meaning of this social accounting tool created 10 years ago by the organization together with different experts from UPV and the University of Deusto. This accounting model increases, not only the direct economic benefits that the organization brings to its clients, but also the social value that derives from the contracting of its services.
In a company that employs more than 1500 people in Bizkaia (of which more than 83% have an intellectual disability) the social value is enormous, as much as € 207M last year and more than € 1500M in the last 10 years. In such a way that it was especially important to communicate this data to society, one of the main beneficiaries thanks to the savings in non-contributory pensions, health or educational expenses, compensation through taxes, etc ... but above all for contributing to generate a more territory cohesive and socially more fair.
To present the general data of these 10 years of work and publicize the Integrated Social Value, an event was held at Bilbao Aretoa UPV. It included the participation of the main agents and interest groups involved who shared their experiences with the press and recognized Lantegi Batuak as an agent of social change in Bizkaia.
An audiovisual piece recorded in Basque, Spanish and LSE was presented at the event which, through simple language, explains that when traditional economic agents water the tree, it brings a series of fruits, but when other social parameters are taken into account, the fruits derived from the tree are much larger. Thus, through this visually attractive language we created another series of pieces such as an informative diptych, a landing page where you can see the different video pieces created, press inserts and a traveling exhibition.
A campaign to say thank you
Lantegi Batuak also asked us to help them in the conceptualization of a campaign to thank the municipalities and town councils that collaborate with the entity through the different services offered (gardening, cleaning, etc…) or the centers and workshops distributed throughout the province of Bizkaia. It was about making visible the work of people with disabilities among their neighbors; to value the importance of responsible public purchasing, generating a feeling of community among citizens and publicizing the Integrated Social Value in Bizkaia.
The campaign materialized in a series of coordinated online and offline supports. On the one hand, we carried out an action with outdoor canopies (Bizkaibus and Bilbao metro) in which the oppies of each municipality were personalized with the same data, so that any neighbor could know how many Lantegi Batuak workers, also mostly residents of the same municipality, were taking care of the gardens of their town or keeping their streets clean, etc… In parallel, different digital actions were developed that made the specific figures of the action in each municipality available to the public.
The results of the campaign have been excellent. On the one hand, there have been new municipalities interested in contracting with Lantegi Batuak as a result of the campaign, but above all, there has been a feeling of gratitude from the citizens upon learning of the important work that Lantegi Batuak does in each municipality.