After receiving the Blue Seal from the Marine Stewardship Council (MSC), Campos was ready to present its first references to the market under MSC standards.

Our objective was to transfer the exclusivity and differential value of a product obtained from responsible and sustainable fishing to the packaging.

The creative line led us to conceive a visual style with clear roots and reminiscences of the past, but with an enduring style over time. The chromatic palette chosen reinforces the sobriety and elegance of the whole.

The launch of the range was backed by a campaign supported by specialised press, graphic media and outdoor advertising. In the digital sphere, pieces and executions were developed for both the web and social networks.

To commemorate its Centenary, Campos decided to carefully launch a premium range of selected products. For this launch, we opted for a packaging design that reinforced the image of a quality product, using exclusive types of paper and stamping inks.

Likewise, under the title "A Centenary Commitment", several exciting pieces were developed that included testimonials from workers, managers, customers, consumers, researchers... who have been part of the company and assumed a centenary commitment to the brand.

"All the flavour on your table" is the slogan of the campaign to publicise the launch of the Campos Marinated Tuna Tataki and Tuna Fillets frozen range.

The central piece of the campaign is a spot that gives centre stage to a succession of images of great richness and visual impact. Through close-ups, detailed slow-motion treatments and careful detailing, the process of preparing two mouth-watering recipes in which the campaign products are the main ingredients is shown.

The resources were deployed through a transmedia plan in digital media and offline actions.

Finally, one of the most notorious actions is its Salome Campos Crossing. Campos has been running this open water competition since 2013, a tribute to the feat achieved by Salome Campos, one of the founders of the cannery. A great challenge for many, it is a 5,000-metre course from the port of Bermeo to the island of Izaro.

Through different actions and offline and online communication tools, our aim has been to transmit the strength of a crossing that is becoming more and more popular. Undoubtedly, we have achieved that, edition after edition, the competition grows, reaches more people, and is experienced with more enthusiasm than ever.