In 2021 the "Gvtarra Salads" range needed a change in its presentation in order to transmit from the first visual impact the excellent combination of tradition and innovation that it contains inside.

The new creative line proposed by Moriwase puts the main focus on showing the Gvtarra essence, that is, on the selection and quality of the ingredients. For this reason, a transparent, clean and clear feel was chosen.

In 2022, Gvtarra´s Eco line required a restyling that would allow it to occupy a new communicative positioning and access a new consumer profile. Gvtarra commissioned us to undertake a restyling project to address a series of needs and improvements.

A change of packaging was chosen, opting for a new one that would allow for more visual presence on the shelf. A transparent label will be included on the new jar, in a simple and at the same time hierarchical way with the main reference elements of each product.

This chosen graphic style seeks to connect with a type of consumer who is committed and sensitive to eco-sustainable arguments. We are committed to the simplicity and transparency of the whole, minimally enhanced by illustrations that help to identify each product.

The complete range of Gvtarra tomatoes in sauce also required a change in appearance. In order to connect with a more committed and aware consumer, a new approach to the graphic style was required.

We had to ensure that, in addition to the consumer recognising Gvtarra´s characteristic stamp at a glance, we also had to establish a deeper connection with the values that define its new reality.

The result was a label with a renewed, tidy and clean design, supported by illustrations that facilitate the identification of the foodstuffs present in each product. This set is accompanied by other informative elements and seals that complete all the necessary nutritional information, highly valued by the type of end consumer.