Salica and Campos, with a taste of the future

CLIENT: Salica CATEGORY: DIGITAL, ONLINE

Salica Industria Alimentaria was founded in 1990 after the merger of two century-old canning companies from Bermeo: Campos and Astorquiza. Its extensive experience and track record make it a benchmark company in the canned and frozen tuna sector, as well as anchovies and other species, both in the national and European market and in other continents. This international presence required an effective digital presence and we managed to launch a very informative website with great usability.

Over time, Campos, for its part, has gained great recognition for its canned and frozen products of high quality, and no wonder. Once again, they trusted us to work on developing a digital presence that would match their products. We were immediately engaged and got down to work.

Campos and the 180-degree digital proposal

Conservas Campos also decided to adapt to the new needs of users and focus on a digital environment. To do so, they once again entrusted Moriwase to launch a website that would meet all the needs that Campos demanded.

The website, consisting of a main menu, has sections for products, news, recipes, company and shop, focusing at all times on practicality and accessibility, in which users can easily navigate and find everything they are looking for.

In addition to its news section, we reinforced its informative nature by subscribing to the newsletter, which allows us to keep customers informed of all the latest news immediately.

A few years later, the need to have a strategy to guide the brand´s digital presence was more present. The attention and management of the different social networks on the one hand, and the clubcampos.com website with its recently launched online shop on the other, are the tip of the iceberg on which the brand continues to navigate.

A transparent website committed to sustainability

Salica asked us for a corporate website and we proposed a solution capable of communicating its reality from a triple perspective:

- Its business dimension (History, Mission, vision and values, Facilities).

- Its products (own brands and distributor brands).

- Its commitment to sustainability, as reflected in its Responsible Purchasing Policy, its alignment with several SDGs, the Tuna 2020 Commitments, and its commitment to Quality, Innovation and continuous improvement.