Tuna Tataki and Marinated Tuna Fillets
CLIENT: Campos CATEGORY: CAMPAIGNS, DIGITAL, PACKAGING, PRINT, SHOOTING
We present our new campaign for Frozen Tuna Campos.
All the flavor of the sea at your table. This is the slogan of the new digital campaign ofFrozen Tuna Campos to publicize its latest releases of Tuna Tataki and Marinated Tuna Fillets.
In both cases, they are high-quality products with great nutritional qualities, to which is added the ease of preparation and the potential of the recipes that can be developed from them.
The campaign is based on a spot as a central piece.
The new campaign is supported as a central piece by a spot that gives prominence to a succession of images of great richness and visual impact. Through close-ups, detailed slow-motion treatments and careful details, the process of preparing two appetizing recipes in which the campaign products are the main ingredients is shown. The audio track and the final claim underline the communicative message.
Important weight of digital media.
The campaign will be deployed through a transmedia plan in which digital media will play a significant role in order to achieve significant coverage among the different target audience profiles throughout the months of April and May.
Over the next few weeks, many actions will be carried out offline to encourage consumers to test these two new varieties.