A tribute to life
CLIENT: Grupo La Navarra CATEGORY: BRANDING, CAMPAIGNS, PACKAGING
Bodegas Marco Real, a winery that belongs to Grupo La Navarra, has crafted quality wines for 30 years. When Moriwase was challenged to redesign their brand Homenaje we betted to provide the bottles with a unique imagery and a stunning visual richness that reflected some of the sensations that their content recalls through its taste.
A wine not only to be tasted but also to be lived.
Homenaje is made for consumers who not only seek a quality wine but also expect to identify themselves through an experiential packaging, a unique image and a modern style. Consumers aiming for wines are not only to be tasted but also to be lived.
A homage to the journey
The new image for Homenaje is represented by a river, in whose shores and meanders hundreds of experiences, retreats and places are piled. All of them recall moments lived and to be lived in New York, Rome, Berlin, Paris or Bilbao. The journey is also illustrated by inspiring quotes: a way to suggest, in a few words, everything that the brand aims to mean for its new consumer.
Three tributes, one wine
The new range is presented in three varieties (white, rosé and red), segmented by the use of color and their own iconography, in both the label and the new screw cap. This last innovation improves the opening and conservation of the wine and adds the innovation touch in the traditional wine industry.