A basket full of eggs
CLIENT: Hobea CATEGORY: BRANDING, CAMPAIGNS, ONLINE, PACKAGING
The Hobea company brings together several egg producers in Euskadi, Navarra and Burgos. Together they sum more than 1.150.000 hens capable to lay up to 25.000.000 egg dozens per year. That is a HUGE amount of eggs.
So we needed a brand
Facing a market that is getting even more complicated and exigent day by day, the egg producers decided to bet on a strategy held on the creation of a common brand, this way they would reach a notorious presence in the different distribution channels. By the same strategy, available resources would be concentrated and used for communicational and promotional actions.
From the beginning Moriwase developed the name and the corporate identity as well as the packaging for the different product categories. Furthermore we took special attention to the brand presence in the point of sale.
Once the brand got over the introduction phase and the presence on its area of action became stronger, we launched its first TV campaign “¡Huevos días!” (Egg morning) to increase awareness and keep building the brand image in the market.
The most recent step has been the new website launch and its digital strategy, also held by social networks. It highlights the farmers, transmitting their closeness and genuineness, and it also features tricks and receipts to get the most of this fundamental meal product.