Audio Branding for the BBK brand
CLIENT: BBK CATEGORY: BRANDING, DIGITAL
At a time when new platforms and devices give life to our brands, needs and questions arise to which we must respond skilfully. This is where branding becomes a powerful tool, capable of communicating our brand effectively, functionally and coherently in any context.
It is essential to provide brands with audiovisual elements that vibrate in tune with their values, making them unmistakable. The secret lies in enveloping their graphic universe with a symphony of sounds, images and movements that transcend limits and strengthen their corporate identity.
Following the development of the corporate restyling project for the BBK brand, it was essential for us to accompany its new graphic universe with a clear and powerful sound. A melody that manages to transmit the values and concepts that define BBK as a whole: social, innovation and sustainability.
Within the corporate identity developed for BBK, audio branding becomes an instrument capable of complementing and transcending the rest of the elements that make it up in a complete and memorable way. The design of the BBK sound has given rise to different sound universes suited to its different lines of action and platforms.
What result have we obtained for BBK? A familiar, acoustic, organic and human sound.
Main sound universes:
Audiologist:
A short composition to be used to accompany the presence of the logo in audiovisual formats.
Versions of the brand song:
The brand song is a melody capable of conveying the main values of the BBK brand: rootedness, transparency, commitment, ethics and innovation. Three more variants of the brand song are born from the brand song:
social, sustainability and technology.
Sound on hold:
A short piece with technical connotations but conveying the essence and values of BBK.
